My family and I are house hunting, albeit at a rather relaxed pace, but when a home comes on the market in the area we like, we contact our broker about touring it. Generally this is not an involved process and we're able to take a look soon thereafter.
However, just tonight we encountered a local broker group that seems unconcerned about showing or selling homes. Making an appointment to get into one of their listings is beyond inconvenient, to the point that we don't even want to look at any of their properties.
Which got me thinking. How easy am I to do business with? I'd like to think I'm easy to find, easy to reach and easy to buy from, but I'm going to review my marketing tools to make sure that is, in fact, the case. This includes making sure that:
- My contact information is on all my printed materials, web pages and social media sites.
- My website is search engine optimized for keywords like "ghostwriter" and "freelance writer."
- All incoming phone calls are returned within 24 hours.
- All emails receive a reply on the same day I receive them.
- I have a presence on ghostwriting-related forums and in discussion groups.
- I meet all deadlines, preferably turning projects in early.
- I am in constant communication with clients, so they know exactly where their project stands.
I'm sure there are other steps I can take, too, but this is where I'm starting, so that editors and clients won't shy away from giving me the opportunity to work with them. So how easy are you to do business with?
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Wednesday, July 21, 2010
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I think so, yes, thanks in part to having an iPhone and being able to respond to emails from anywhere at any time (not always a good thing). My biz website is in need of a revamp anyway, and that's all good stuff to consider.
ReplyDeleteSo lovely.Wish you happiness.
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